About Us
THE BRIGHT MART FASHION EXPERIENCE
We launched Nykaa Fashion in 2018, as a curated and managed marketplace with an endeavor to inspire consumers to make fashion and lifestyle choices that best suit them. We have a wide assortment of offerings, across price points, to cater to women, men and children of diverse demographics. Presently, Nykaa Fashion houses 1,500+ brands and over 1.8 million products across five consumer segments: women, men, kids, tech and home. Within these consumer segments, we merchandise across several categories including western wear, Indian wear, lingerie, footwear, bags, jewelry, accessories, athleisure, home décor, bath, bed and kitchen in order to cater to the diverse consumers’ journeys across our platform. We offer a mix of brands across established national brands, international brands, luxury brands, and emerging labels and designers.
WHAT SETS US APART
While we offer a wide range of products, we place strong emphasis on curation. We identify fashion-forward brands, vetting for style and quality, and further select styles within these brands to offer. We also place importance on selling full-price products, reducing reliance on discounting, and selling the latest season’s designs. In addition, we use digital content, personalized mobile application experiences and proprietary recommendation algorithms, to build differentiated style-driven, discovery-led experiences for consumers.
A phrase that we use frequently around the office is Be Bold But BeGood. Take on new challenges, be audacious in your thinking but alwaysremember to be thoughtful, honest, kind and humble.
– Adwaita Nayar, CEO, BRIGHT MART Fashion
OUR FASHION CATEGORIES
We merchandise across several categories including western wear, Indian wear, lingerie, footwear, bags, jewelry, accessories, athleisure, tech, home décor, bath, bed and kitchen
TOP BRANDS
FOREVER NEW
PUMA
BIBA
RITU KUMAR
MASABA
REEBOK
NIKE
J&k
GET TO KNOW THEM
We’ve worked very hard towards building a team of seriously cool andtalented people and we want you to know who they are. You can get aglimpse of their style and lives on our website, by signing up for ourmailers or following us on Instagram.
